The countdown is on for the much anticipated Ignite Sydney 4 event, being held here in Sydney at Oxford Art Factory on Tuesday 2nd March. This is part of the bigger ‘Global Ignite Week’ event where 40+ cities around the globe each host their own Ignite event at the same time.

We are big supporters of Ignite, as a showcase and celebration of a series of short presentations delivered by a range of speakers on ……… whatever!  The format: each presenter has 5 minutes to present 20 slides which are set on a 15 second automatic transitions on a topic of their choice. These simple yet effective parameters force speakers to consider their core message and wrap it up into a punchy, succinct and often entertaining pack – the way a lot of presentations should be!

We are now seeing large corporates adopt similar styles for their speakers at conferences and internal team days as way to encourage creativity, refine content and inject a bit of entertainment into what can be tediously long days.

Here’s some quick tips to help you create a short and snappy presentation:

• Know  your audience – this will help you shape your presentation
• Organise your key messages on paper before you even open PowerPoint
• Choose powerful and relevant images that help the audience understand your message
• Rehearse, rehearse and rehearse!  – if you know your content, the rest comes naturally

See you at Ignite!

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I recently heard this great analogy describing how your font should function as a ‘crystal goblet’ in your marketing/presentation material. In the sense that the font type should act like a transparent vessel that holds, shapes and organizes your information without being a feature in itself. In saying this, it is a well known fact that your font choice will subconsciously influence the tone and feel of the message you are tyring to convey.

In the last 50 years we have seen an explosion of san serif fonts in global communications, first popularized by the typeface Helvetica in the late 1950’s. Helvetica brought a new era of pert, friendly, rational and honest fonts. This explains why the so many of the ‘big boys’ in today’s corporate world have adopted this font into their brand identity.

When I did a little further investigation into this typography revolution, I came across a fascinating retrospective film-doco called ‘Helvetica’ that reviews its rise to fame last century.  Released in 2007, the film has continued to draw attention to a far wider audience than the ‘typographer’ that you think it would attract. 

Check out: www.helveticafilm.com – it will certainly make you think next time you select a font for your upcoming presentation.

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